Is there any surprise models are wrapping their wrists in Mala beads, fashion designers are heading off to India for yoga retreats and there's a new line of active wear his name from the Sanskrit mantra.
For the uninitiated, yoga is pretzel and a vague memory of the Beatles visiting the Maharishi in the 1960s.
Gurmukh Kaur, the Center for Living Founder white turban, travel by limousine - in a blaze of camera strobes - with one of her students, singer Courtney Love.
What it does is Kundalini Yoga, Ms. Love told a reporter for the bash for fashion bible Women's Wear Daily. It's better for me than Prozac - and the clothes are nice too.
Ms. Love is not the only celebrity sings the praises of yoga - or helping to propel the 5,000 years of practice to the point.
Yoga Zone, a hip New York yoga studio with a midweek show hours on the health network of the cable has a catalog dedicated to the joy of yoga. Besides the predictable array of videotapes, meditation cushions, traction mats, and there are several pages of clothing and accessories.
Cotton Lycra hipsters are looking for the final practice Yoga Zone and beyond. Spaghetti-strap tank tops and halter tops with subtle embroidered logos come in black, slate, garnet, moss green and quiet but the current color.
Even the jewelry is a corner of fashionable pendant necklaces with the Chinese symbol for clarity or the Sanskrit symbol for his hot fashion duo produced by the Me \\ \\ x26 Ro.
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